Terms of service

AM MOVE — Privacy Policy

Last updated: 21 October 2026

AM MOVE respects your privacy and is committed to protecting your personal information in accordance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.

1. Who We Are

AM MOVE is an activewear and lifestyle brand operating from the United Kingdom.

Website: https://ammove.co.uk

For the personal data processed in connection with our own retail operations, the business identified above is the data controller.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect:

  • Name and contact details.

  • Billing and delivery addresses.

  • Order and transaction information.

  • Customer service correspondence.

  • Device, browser and website usage information.

  • Marketing preferences.

  • Information voluntarily provided in customer accounts or forms.

Payments are processed through authorised payment service providers. We do not normally receive or store complete payment card details.

3. How We Use Your Information

We process personal data where necessary to:

  • Fulfil orders and deliver products.

  • Process payments, refunds and returns.

  • Provide customer support.

  • Meet accounting, tax and legal obligations.

  • Prevent fraud and protect our website.

  • Send marketing communications where permitted.

  • Analyse and improve our website where lawful.

4. Legal Bases for Processing

Depending on the purpose, we rely on:

Contractual necessity: To process orders and provide requested services.

Legal obligation: To meet applicable legal, financial and regulatory requirements.

Legitimate interests: To operate and protect our business, prevent fraud and improve services, where those interests are not overridden by individual rights.

Consent: Where required, including for certain marketing activities and non-essential cookies.

5. Sharing Personal Information

We may share necessary information with trusted third parties, including:

  • Shopify and ecommerce service providers.

  • Payment processors.

  • Shipping and logistics partners.

  • IT and hosting providers.

  • Professional advisers.

  • Analytics and marketing providers, where lawfully enabled.

  • Public authorities where required by law.

We do not sell customer personal information in exchange for money.

6. International Data Transfers

Some service providers may process personal data outside the United Kingdom.

Where transfers are subject to UK data protection restrictions, we use applicable safeguards, such as relevant adequacy regulations or approved contractual protections.

Further details may be requested using the contact information below.

7. Cookies

Our website uses cookies and similar technologies.

Strictly necessary cookies support core shopping functions.

Non-essential analytics, advertising and other tracking technologies are used only where permitted by applicable law and required consent has been obtained.

Visitors can manage available cookie preferences through our website's privacy controls.

8. Marketing Communications

We may send promotional emails where you have consented or where another lawful marketing permission applies.

You can unsubscribe using the link in our marketing emails or by contacting us.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilment, legal compliance, accounting, dispute resolution and fraud prevention.

Applicable retention periods depend on the type of information and legal requirements.

10. Your Rights

Subject to applicable conditions, you may have rights to:

  • Access your personal information.

  • Request correction of inaccurate information.

  • Request erasure.

  • Restrict certain processing.

  • Object to certain processing, including direct marketing.

  • Request data portability.

  • Withdraw consent where processing is based on consent.

To exercise your rights, please contact us.

You may also lodge a complaint with the UK Information Commissioner's Office at https://ico.org.uk.

11. Children

Our products and website are not specifically directed at children.

We do not knowingly collect children's personal information in circumstances prohibited by applicable law.

12. Changes to This Policy

We may update this policy to reflect operational, technological or legal changes.

The latest version will be published on our website.

13. Contact

AM MOVE

Email: [ ammoveuksac@gmail.com]

Website: https://ammove.co.uk